Friday, July 22, 2011

Primrose Bakery

Picture 117

I first heard about Primrose Bakery when I was given their recipe book as a gift. Primrose Bakery is touted to be the one that introduced cream cheese frosting and the likes to London.

Heading for a friend's housewarming, I found myself heading to the Covent Garden branch to buy their cupcakes.

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They definitely looked lovely indeed and were a winner in terms of aesthetic.

When I finally tried the cupcake, I was disappointed. The icing was too dry and hard such that when I was trying to use a spoon to cut and pick up a portion to eat, the icing cracked and jumped out of the cupcake to spray over the sofa in little meringue texture pieces.

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The cake itself was lacking the moist and soft airy texture. Weeks later, I went back again when another friend of mine wanted to get some cupcakes from there. I bought one of their specials and still agree with my initial taste and view.

I think twice is enough for me, I can think of other places where I would go sooner for my cupcake fix.

Will I recommend: No
Will I come back: No
Have I had better: Yes

Primrose Bakery, 42 Tavistock Street, London WC2E 7PB

Primrose Bakery on Urbanspoon


  1. A dry cupcake is so disappointing, especially when they look so good. I usually get my fix at either Bea's or The Hummingbird as they're close to home, though for me Ottolenghi has the best cakes in town, one of the things I miss about living in Islington.

  2. I never had a really good cupcake I have to say, never quite understood the hype surrounding them. This post just supports my view that cupcakes are more show than substance. They are very pretty though...

  3. Mario - I have yet to try Ottolenghi, will make a note to have their cakes.

    Ute - Do try Sunshine Bakery if you happen to be in Leeds, still my favourite cupcakes that I've had in the UK.

  4. I love Primrose bakery cupcakes - SO good!


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